Across all 5 regions in Uganda, ASA Uganda has 98 branches with the central region having the largest number of branches. ASA Uganda is indirectly wholly owned by ASA International.

The microfinance market in Uganda plays an important role in enabling the low-income section of the population access to financial services. It emerged as a market in the early 1990’s during which it was dominated by a few institutions, mainly NGOs, government credit programmes and specialized financial institutions including one commercial bank and about five Microfinance institutions (MFIs) serving about 120,000 clients. Overtime, the market has registered a sizeable growth in terms of number of institutions and clients. By early 2000, client numbers increased to over 1,000,000 and the sector started attracting competition from commercial banks that recognized the business potential in delivering microfinance services.

There is evidence of increased private sector investment in microfinance as more MFIs prepare for regulation in order to access savings as a more reliable and cheaper source of funding. There are also increased business partnerships between Banks and MFIs and in some cases takeovers by banks.